In fact, some famous pets with large followings can earn their owners as much as $15,000 for a single sponsored post.
Despite them being big business, animal influencers are also just really cute. We love when we’re scrolling through our feeds and suddenly come across a fuzz, cuddly, meowing-or-woofing friend, and that’s a big part of what makes animal influencers so popular on platforms like Instagram.
So, if your feed needs to be a little fluffier, here are 16 animal influencers you can follow.
16 Animal Influencers to Follow Right Now
Want some #WeeklyFluff in your feed? Head to these animal influencers’ accounts right now and hit that “follow” button.
Doug the Pug
Doug the Pug started off as a silly account with just a few family members and friends as followers. But after one of his videos went viral, Doug saw his follower count skyrocket into the millions. As one of the most-followed animals on the entire internet, Doug’s owner has built his following into a business, marketing a line of Doug plushies to capitalize on his fame.
Jiff Pom is the most-followed animal influencer of all time, with nearly 30 million combined followers across platforms. Jiff Pom has turned his utter cuteness into a bonafide platform, with a book deal, calendars, and an online store. He’s also partnered with big brands like Target and Nature’s Recipe. That’s one successful influencer.
Nala the Cat
Nala, a Siamese and tabby mix, holds a Guinness World Record for her Instagram following — 4.3 million as of the writing of this article. With that many followers, she’s been able to build her own brand as an ambassador for Halopets and CbdMD, as well as a member of the Wayfair Pet Squad.
Juniper the Fox
Juniper is a rescued fox who always seems ready to crack a big smile for the camera. He lives with his owner, who has rescued a number of other exotic animals, from owls to raccoons. Juniper has millions of online followers, but isn’t known for brand partnerships. Instead, he’s an influencer with his own book about his life who acts as a spokesfox for conservation.
Jill the Squirrel
Jill, a squirrel who was rescued from Hurricane Isaac, is known for adorable videos that have been featured by major accounts like The Dodo. But Jill is an influencer in her own right, with nearly a million followers on Instagram. That’s helped her bag brand deals from Squawk Box, Tribe Socks, and Popyourpup.
Bodhi the Menswear Dog
Bodhi might be better known by his nickname: The Menswear Dog. That’s because this stylish pup gained his following by always having the best fit. Now, the most stylish dog in the world has 400,000 Instagram followers and has been featured in GQ, Time Magazine, and the New York Times. Bhodi also recently launched his own fashion line, FW18 Mensweardog.
Popeye the Foodie
If you love food, you’ll love Popeye, and adorable rescue mutt who rose to fame helping his owner highlight some of Los Angeles’s trendiest dog-friendly eateries. Popeye can usually be seen posing in front of an impressive spread of snacks, and his love of a good meal landed him a brand partnership with Pup-Peroni.
With 154,000 followers, Jax may not be the most-followed animal influencer out there. But he was recently credited with creating the viral “What the Fluff” challenge, which generated nearly 100,000 videos of pets and their owners trying to recreate the hilarious trick.
Lionel the Hog
The internet loves hedgehogs, and Lionel is no exception. This little hog has hundreds of thousands of followers across all platforms, but it’s his excellent taste in interior design and decor that got him his most lucrative deal: A spot on Wayfair’s Pet Squad.
Loki the Wolfdog
Loki, a mix between an arctic wolf and a husky, has captured hearts all over the internet with stunning photos from his travels and adventures. Brands have taken note, as well — Loki has earned partnerships with Toyota, REI and Mercedes-Benz with his unique look.
Boo was nicknamed “the world’s cutest dog” before he died in 2019. Even though he’s gone, his legacy lives on — he was the subject of four different photo books that his fans can still purchase.
Marnie the rescue dog captured hearts all over the internet with her humble beginnings — she was rescued as a senior dog at 11 years old! Though she passed away in 2020, she led a glamorous influencer’s life before that, securing brand deals with major companies like Netflix and Airbnb.
Maru, an adorable, smiling Shiba Inu from Japan, is an internet celebrity with his 2.5 million followers on Instagram. But what many of Maru’s online fans don’t know is that he’s also a local celebrity in his hometown, where he helps his human run a department store.
During her four years on Earth, Chloe the mini French Bulldog gained a massive following, with millions of fans across platforms. Her following earned her major endorsement deals, and she worked with fashion brands like Vogue and Barney’s New York. Chloe was sadly killed by a vet’s error in 2017, and since then, she’s continued to be an influencer as the animal face for new legislation that will help owners better advocate for their pets.
Toast, Muppet, Cheese, Crumb, and Pants
Toast took the world by storm when she was rescued from a puppy mill and became the world’s first “dog supermodel.” She’s since passed away, but her puppy mill rescue siblings, Muppet, Cheese, Crumb, and Pants, have also become famous influencers, thanks to their human influencer mom, Katie Sturino.
Louboutina, also known as “the hugging dog,” was a local legend in New York City, where she was known for giving anyone a big hug. Then, the internet found Loubie, and the rest is history. With nearly 200,000 followers, she’s scored sponsorship deals with major companies, but also speaks out as an activist for stroke prevention and other important causes.